The Growing Cup
Drink. Dispose. Grow.
Our flagship innovation, The Growing Cup, is a biodegradable paper cup with an embedded seed capsule at the base. After use, simply plant it in soil — as the cup naturally decomposes, the seeds germinate, giving life to native plants.
Why it matters: Every cup turns daily waste into greenery, supporting reforestation and reducing landfill impact. Designed for both hot and cold drinks, it combines sustainability, science, and innovation in every sip.
Key Features:
- 100% compostable materials
- Embedded, heat-resistant seed capsule
- Supports native plant growth
- Designed for hot & cold beverages
Sustainability First
Responsible Materials
Chosen for durability and recyclability, ensuring every component serves a purpose in the circular economy.
Modular Design
Parts can be replaced instead of discarded, extending product life and reducing waste generation.
End-of-Life Program
Take-back program planned for true circularity, ensuring every cup returns to the cycle of renewal.
Latest from our blog
The Future of Sustainable Materials
Exploring innovative materials that could revolutionize the cup industry and reduce environmental impact.
Building a Circular Economy
How we're designing our cups to fit perfectly into a circular economy model.
Our Design Process
Behind the scenes of creating a cup that's both beautiful and sustainable.
Seed Technology Innovation
How we developed heat-resistant seed capsules that survive the brewing process and thrive in soil.
The Science of Biodegradation
Understanding the chemical processes that make our cups decompose naturally while nourishing plant growth.
Community Impact Stories
Real stories from communities where our Growing Cups have created green spaces and environmental awareness.
Sustainable Manufacturing
Our commitment to zero-waste production processes and renewable energy in cup manufacturing.